Promote Like a Pro: Tips from our Team
Today’s Installment: See and Be Seen
One of the questions we get pretty frequently at AppStack HQ is, “Why don’t I see my ad?”
Today, I want to provide a few reasons why it can be perfectly normal not to see your Promote ad when you search Google, as well as some tips to check up on your ad.
Part 1 - Where’s my ad?
With Promote, we run ads for your business on Google with one goal: getting you customers. This means that some optimization tactics will result in your ad not being shown 100% of the time you look for it. Several factors affect when your ad shows, including your budget and your campaign settings:
- Scheduling: Our AdWords-certified Account Managers will work with you to ensure your campaign is active only during the times you are regularly open to do business. For example, if you only serve clients between the hours of 9:00am and 5:00pm, we can work to ensure your ads do not run at 3am when you are closed.
- Budget: If your budget is set to accommodate, say, 10 inquiries to your business (that is, paid clicks on your phone number, clicks to your landing page, etc.) and hundreds of thousands of people are searching for a business like yours in your area, Google AdWords may not show your ad for every search. This is to ensure that your advertising budget is spent evenly throughout the day. If you would like to show your ad more times per day, you may work with an Account Manager to process an appropriate budget increase.
- Device: We optimize your ads to show to potential customers searching on their mobile phones. If you are searching on your laptop, it is unlikely you’ll see your Google AdWords mobile Ad powered by Promote.
Because each advertiser structures their campaign different, Google may rotate ads in their search results. As a result, sometimes you will be seen and sometimes other advertisements will be seen.
But did you know that Google customizes the search results for each individual? That’s why searching for your own ad might result in you seeing it less often than others.
When you click on your ad, you wind up taking from your ad budget. That’s why it’s a good idea not to click on your ad. However, when you search for your ad and you do not click on it multiple times, Google’s system begins to infer that you are not interested in the results you are seeing and begins showing you different ads. This can result in you not seeing your own ad even though other people are seeing it. So what can you do?
Part 2 - Oh, there’s my ad!
The good news is that you can use Google’s Ad Preview Tool to see your ad like other people are seeing it: https://adwords.google.com/d/AdPreview
You can use the Ad Preview Tool to simulate searches from different cities, on different devices and even in different languages!
When you use the Ad Preview Tool, you don’t alter your Google AdWords statistics in any way, either. This means that you don’t have to worry about skewing how often your ad shows or where in the search results it shows on Google.
If you still have concerns about whether or not your ad is showing after trying the Ad Preview Tool, be sure to give us a holler at firstname.lastname@example.org. We’re here for you!
posted by Mychal Stone, AppStack Account Manager
Mychal recently used his mobile phone to network with beer enthusiasts using the Untappd app